Quadrum Capital extends its portfolio with acquisition in digital marketing domain
Almelo, 28 April 2020 - The investment company Quadrum Capital has strengthened its portfolio with the acquisition of Blauw Gras by the Born05 Group, a digital agency and an equity investment of Quadrum Capital since September 2019. The acquisition of social content agency Blauw Gras marks the start of building a leading agency with a fully integrated offering in the field of digital marketing and communication. With the entry of Blauw Gras, the group now has 125 employees divided over branches in Utrecht and Amsterdam.
Peter Oostenenk, managing partner at Quadrum Capital: "Today's times underline more than ever the importance of digital communication in remaining closely connected to clients as a company or brand. We believe in the Born05 Group's vision of this digital domain. In this, specialists in the fields of marketing, PR, media, digital, technology and data work together integrally in order to serve their clients. The acquisition of Blauw Gras marks the first step in rolling out this vision. In the coming period, we will continue to actively support the Born05 Group in looking for new expansion opportunities to further strengthen the proposition."
Rogier IJzermans, CEO, the Born05 Group: "The talks with Blauw Gras started last year and are now concluding at a time when the market is being hit hard by Covid-19. That did not affect the decision. In fact, we are seeing that the current situation has made the demand for integrated solutions even more urgent and relevant. Whether the Coronavirus crisis slows down or accelerates our growth plans, the course will remain unchanged. Supported by our investors, we will continue to work towards a fully integrated offering with expansions in PR, media, advertising, technology, data and performance."
Erik Wiese, co-founder of Blauw Gras: "Combining our strengths within the Born05 Group meets the needs of our clients and our employees. In the business of tomorrow, and the day after tomorrow, marketing, media, digital, technology and data will be inextricably linked. When we chose the Born05 Group, its DNA, quality and entrepreneurship were the main priorities. Within the group, our specialised, creative work can excel even more. As entrepreneurs, we cannot wait to help build this agency of the future. "
More information
Peter Oostenenk, partner, Quadrum Capital / [email protected] / +31 (0)85 273 83 18
About Quadrum Capital
Quadrum Capital is a nationwide investment company, strongly embedded regionally and with a broad portfolio of equity investments in various sectors of the mid-market segment. As a committed partner, Quadrum Capital focuses on the responsible growth of companies by contributing its network, financial strength and high-quality management experience. Its approach is typified by a strong entrepreneurial mentality, a keen eye for business and a no-nonsense attitude. With Quadrum Investment Fund III, Quadrum Capital has its fourth fund in development.
About the Born05 Group
Over the past few years, the Utrecht-based Born05 agency has grown into one of the leading digital agencies in the Netherlands. Based on the proposition of "Building connected brands" the agency has built a strong portfolio of brands such as KLM, bol.com, Unilever, KPN, Greenchoice, Alzheimer Nederland and ASN. Previously, the Born05 Group was expanded with the addition of Newborn, a venture studio with which the company invests in start-ups and corporate venturing, and Airborne, which serves the fast-growing voice and podcast market.
About Blauw Gras
Blauw Gras is a leading social content agency in Amsterdam, which creates award-winning work for brands such as McDonald's, Nederlandse Loterij, Hornbach, Miele, Menzis and Interpolis. Its services focus on the full breadth of the social media domain, including strategy, branding, campaigns, formats, content creation and production.