On October 12th 2021, Royal Sens, a producer of labels for food and non-food packaging, celebrated its 125th anniversary. The milestone was festively marked with the official commissioning of a new, innovative printing press at the Royal Sens headquarters in Rotterdam by the mayor of Rotterdam, Mr. Aboutaleb. With the new printing press, Royal Sens is ready to ambitiously continue the growth that the company has started and enter new markets.

Ready for the future

In its 125-year existence, Royal Sens has continued to develop from a small-scale printing company to one of the largest quality players in the field of label production in Europe. To this end, the label producer has invested heavily in recent years in innovating and making its activities more sustainable. The purchase of the ultramodern Comexi printing press, with which Royal Sens is one of the first in Europe, is the culmination of this.

Managing Director of Royal Sens, Jan Geitenbeek: 'We are extremely proud of what we have achieved as Royal Sens! By continuing to develop in good and bad times and by focusing on opportunities and possibilities, we are where we are now. The commissioning of the new press is an important new step in this. The press allows us to respond more flexibly and environmentally friendly to the demands of our customers, which, due to the growth in the number of private labels, increasingly consist of smaller print runs and more variations in label design. It also gives us 60% more capacity in-house and we can now also produce flexible food packaging, which means a broadening of our activities.'

From small-scale printing company to international quality player in labels 

Royal Sens was founded in 1896 in Rotterdam as Stadler & Sauerbier. The company has developed over the years from a small-scale, traditional printing company to an award-winning producer of paper labels for food and non-food packaging. In 1996 the company received Royal status and continued under the name Royal Sens (short for Stadler En Sauerbier). From 2008, Royal Sens, which now has a production location in Enschede in addition to Rotterdam and sales offices in England and Germany, started producing plastic labels. In 2019, Royal Sens rolled out an extensive investment program of 8 million euros under the wings of new shareholder Quadrum Capital to enable further growth.